Market Research

1. Who are my competitors?

2. Who’s in a similar industry as me?

3. What are some other things my client likes?

Ideal Client Found

1. Where do they spend their money?

2. What do they like to do?

3. What are some habits they have?

Market yourself to them

1. They should see themselves in your content.

2. Create content that creates desire for them.

3. Create content that evokes emotion to them.